Retail Giants move on Castors
In the cut throat and competitive environment of retailing, each store and retailer continues to attract more customers by spending millions of pounds each year on shop fittings and displays. More attractive displays, corresponding to either seasonal changes or promotions, attract more customers who in turn spend more money.
In the cut throat and competitive environment of retailing, each store and retailer continues to attract more customers by spending millions of pounds each year on shop fittings and displays. More attractive displays, corresponding to either seasonal changes or promotions, attract more customers who in turn spend more money. This multi million pound business is called merchandising and to any retailer, they know the value of having enticing shop fittings and store layouts. Castors are the foundation upon which major retailers and shop fitters depend upon. Display and point of sale castors can be small and unobtrusive yet enable retailers to manoeuvre display equipment around their store as required.
The £2.5billion shop fitting industry utilises a variety of castors for displays and point of sale projects for the major retailers in the United Kingdom. The majority of display and point of sales castors need to be small in size but have the strength to take a large load capacity. As the castors not only need to carry the weight of the display but also the merchandise placed upon it. Shop fitting companies and retailers require the castors to be small, for example 50mm diameter wheels in the castors, so they are hidden within the display, or unobtrusive on a rack. The load capacities start from 50 kilogram’s each castor up to 100 kilogram’s each. For larger displays or gondola ends, larger castors are available which can take more weight.
Many retailers and shop fitters prefer to use rubber wheeled castors within their displays and shop fittings as these tend not to mark the floors. As displays are changed not only on a seasonal basis, but often coincide with holidays such as Easter, Valentines Day, Mothers and Fathers Day, summer holidays, Halloween and Christmas. All these retail changes result in a multitude of movements of the shop fittings and displays within the stores. In order to prevent floor marks, dents and scuffs the rubber castors are the most preferred option. Rubber wheeled castors have the aptitude of being a softer wheel material which means the displays can be moved smoothly and quietly without major disruption.
The Shop fitting industry as a whole not only looks after retailer’s but also incorporates sectors such as banks, leisure facilities, hotels pubs and restaurants, museums and galleries as well as garages and petrol forecourts. Each sector weather it is a garage or a museum will have different requirements for castors on their displays and point of sale merchandising. Garages for example may require stainless steel castors on their displays on the forecourt, which are weather resistant and do not rust over time. Museums on the other hand have specific requirements, often opting for the non marking blue rubber castors. These specialist castors are not only strong and can take load capacities of up to four hundred kilogram’s, but are quiet and do not mark the museum floors when moving displays and exhibits.
You may have not even noticed merchandising castors in shops before, but next time you are in a shop, department store, museum or even a petrol forecourt, take a glance down to look at the point of sale castors. Once you have noticed them, they seem to appear to be everywhere!
