Display Castors, Ideal for Quick Merchandise and Store Redesigns
If you own and operate a brick and mortar store that experiences rotating popularity in your stock, you know how important store displays are. The visual stimulation helps connect your customers to the products you are selling, educating them on the features of the items you have on display in a way that is memorable and prepares them to make a purchase.
If you own and operate a brick and mortar store that experiences rotating popularity in your stock, you know how important store displays are. The visual stimulation helps connect your customers to the products you are selling, educating them on the features of the items you have on display in a way that is memorable and prepares them to make a purchase.
In order to obtain these benefits, however, you need the right store display. While you probably already know that your display need to be sturdy and eye-catching in order to attract the customer’s attention and securely hold your products, the one thing you probably have not considered is the use of castors.
Benefits of Using Display Casters
Castors are wheel-like units that can be attached to displays, as well as other 
Time- If your business has a rotating stock, like a jewellery or clothing store, chances are the products you are featuring this month will not be the same as the ones featured next month. You have to constantly add new merchandise and change what items are displayed more prominently in order to keep attracting new customers and keep current customers interested and coming back. This can be a big hassle when your products sit on a permanent display and each has to be moved one by one. Having the ability to move the entire display where it needs to go by simply rolling it across the floor saves time, and allows you to invest your hours in something much more important- like planning where the displays are going to be next month.
Money- Believe it or not, using display casters can actually save you quite a bit of money. Think about it for a moment. How many hours do your employees devote to rotating your products from one permanent display to the next? Not only are they wasting valuable hours with this type of task, but while they are doing it they can’t pay attention to customers who may be ready to make a purchase. With no assistance, the customers may decide to move onto another store. When you don’t use castors, you not only have to pay your employees for hours of unnecessary labour, but you may lose much of your profit as well!
Injuries- In a press release by the Health and Safety Effective, it was shown that during from 2010 to 2011, there were 90,653 work related injuries in the UK. These injuries were severe enough that employees were forced to take off work for at least four consecutive days. Even if you have never had an injury in your workplace, these statistics are staggering and show just how easily an injury can occur. When displays are permanent, employee risk injury by having the display or even the products on the display; they could hurt their back while lifting and moving the display, trip over products as they move them, and even drop heavy objects. Avoid these problems completely by switching to mobile display through the use of casters.
If you have a rotating stock and must change your displays often to keep customers interested in your business, why waste time, throw away money, and risk employee injury? Display castors make it easy to change featured products!
